New Content Collection App Structures and Simplifies Capturing and Sharing Insights Gathered from Sales and Support Calls and Other Market Interactions
BOSTON, September 20, 2022 /PRNewswire/ — Aurora Borealis® (www.northernlight.com) today announced Field Intelligence Analyst (FIA), a new companion application to its single point™ Enterprise knowledge management portals used in market and competitive intelligence. FIA is a voice application that conducts a structured interview with a sales or service representative during a call with a customer or prospect, designed to gain insights gleaned during the call. Once entered into FIA, the employee report is transcribed and, along with any related documents or images, is automatically uploaded to the organization’s SinglePoint portal, where it is indexed and stored as a collection of searchable information. so that it can be easily accessed by others in the organization who may find it useful.
“FIA is an example of Northern Light innovation in response to customer needs,” C. David Seuss, CEO of Northern Light, said. “A European pharmaceutical company needed to streamline the process of capturing intelligence from the field. Without the FIA, intelligence from the field was flagged as random in emails and then disappeared in the tidal wave. emails the next day. With FIA, field intelligence becomes an organized, searchable, findable and alertable knowledge asset of the enterprise.”
The FIA can conduct structured interviews in English and various European languages; a user can interact with the application by speaking or typing. Additionally, images can be attached to interview transcripts, which is useful at industry conferences and sales meetings.
FIA is one of many tools that Northern Light has developed to facilitate the management or creation of primary research content for its SinglePoint portals. Northern Light also offers Primary Research Manager, an application that manages the workflow of primary research projects, and the Compliance Engine, which ensures that all market research projects comply with the myriad of regulations and standards governing market research around the world.
“Fia means ‘flickering fire’ in German,” Seuss added. “We believe our FIA tool provides a flickering fire of field intelligence that can ignite a roaring flame of market intelligence.”
FIA is an optional add-on to SinglePoint; it is available immediately. The price is available on request.
About Northern Light
Northern Light has been providing knowledge management platforms for competitive intelligence and market research to global enterprises since 1996. Current Northern Light customers include Fortune 1000 leaders in multiple sectors such as information technology, pharmaceuticals, telecommunications and life sciences. Northern Light has over 250,000 users of its strategic research portals. Based at Boston, MANorthern Light has been repeatedly recognized as one of the KMWorld‘s “AI 50” – companies that empower intelligent knowledge management – and is a founding member of the Center for Complex Systems and Enterprises of the Stevens Institute of Technology.
SOURCE Aurora Borealis